Ah, the early 2000’s. Mountain Dew was that generation’s choice of soft drink, Jack Ass set the new standard for how to best impress your friends, and wrestling was a thing that the mainstream media was actually interested in covering. So naturally, anything targeting that sweet 18-49 demographic was going to include the variant use of the word extreme. It worked for Doritos!
Here’s another WWE attempt at shoehorning itself into some place where it doesn’t belong. For Foot Locker’s “Week of Greatness” promotion they released a bunch of commercials with different athletes. The funniest being the Manny Pacquiao promo. Granted, the commercial does poke fun at the very tired fact that wrestling isn’t real. And it does feature the WWE’s official sneaker spokesperson, John Cena. Unless this was another sponsor CM Punk had gotten all on his own and was then taken away from him. In any case, it puts the WWE in a mainstream commercial and makes it somewhat relevant again to the casual viewer.
Thanks to Budweiser’s Real Men of Genius musical campaign, the pro wrestling wardrobe designer finally got his just due. Of course, like most men highlighted in these songs the wardrobe designer was ridiculed to no end. It’s basically the one-minute version of the joke you’ve always heard from your friends who hate that you watch wrestling, but in the form of a not-so-subtle song.
In case you forgot, Juicy Drop was the official sponsor of the WWE pay-per-view/Network special Extreme Rules 2014. Apparently this candy has been around for quite a while which I was not aware of. Before luchadores, skaters were shilling the candy. Guess it was time for a reboot. I’m not quite sure why a wrestler, let alone a luchador, would be the right type of spokesperson for a candy commercial. They at least could’ve gone for an actual wrestler, as opposed to a fake luchador, but I guess hiring an actual wrestler would’ve cost more. This is Juicy Drop after all, it’s not like they have that sweet Post Fruity/Cocoa Pebbles money.
First off, props to Miller Lite for acknowledging that pro wrestling not only appeals to small children but also grown men. Skeptical dads, please be aware that if your child drags you to a wrestling show you’ll at least be able to drown your frustrations in a 20 oz. cup of beer. Shitty beer, but beer nonetheless.